JOURNAL

Notes from the work.

Practical writing about sites, stores, and the decisions behind them.

WordPress · 2 min read

When a WordPress plugin is the right tool

A practical way to decide whether a feature belongs in a plugin, theme, or existing service.

Web development · 2 min read

Static-first is a useful default for content that rarely needs server-side work.

SEO · 2 min read

A checklist for making a small business site understandable to visitors and search engines.

Operations · 2 min read

A hosting decision is about maintenance and recovery as much as speed.

Process · 2 min read

Clear scope and quick feedback make the build easier for both sides.

Design · 2 min read

Good hierarchy helps a visitor understand the offer and decide what to do.

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